Originally from the UK, I relocated to Washington in September 2016. I'm currently working as a Senior Industrial Designer at Hasbro, designing augmented, virtual and mixed reality products and experiences as part of the Augmented Play team.


Design Strategy
I look for opportunities or gaps in the market, pushing the boundaries of a brief to deliver innovative product, strategic line planning and marketing methods. High awareness of industry trends, including toy and game, tech, consumer electronics and digital gaming.

Experience Design
I thrive on the challenge of creating a product or experience from an ambiguous brief. Utilising an iterative design process of research, concept development, prototyping, testing and consumer insights to design and deliver experiences that make people smile.

Full of ideas with excellent fast-paced concept development and hand sketching skills. First hand experience of mass manufacturing and production in China. Comprehensive understanding of development for cost. Excellent working knowledge of materials and processes.

Outside Work
When I'm not working I can be found out and about exploring, I love to travel (mainly so I can eat!). I'm a keen gamer, with an unrivaled competitive streak ;) ! I'm currently enjoying playing in Tiltbrush, I can lose hours in Oculus creating whimsical scenes.

Find out more on LinkedIn.

I'd love to hear from you, please feel free to get in touch using the form below and I'll get back to you shortly.

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