About + Contact
Hi! I'm sophie.
i'm a senior product designer based in washington.
I recently relocated from the UK to the Seattle area. I'm currently contracting as a Senior Industrial Designer - Augmented Play at Hasbro.
I'm an ideas person, I design products, experiences, games and entertainment concepts.
I've been lucky enough to work with some fantastic in house developed products and globally recognised brands including: Angry Birds, Star Wars, Trivial Pursuit, Moshi Monsters, Cranium, Monopoly, Scrabble, and Taboo.
I look for opportunities or gaps in the market, pushing the boundaries of a brief to deliver innovative product, strategic line planning and marketing methods. High awareness of industry trends, including toy and game, tech, consumer electronics and digital gaming.
I thrive on the challenge of creating a product or experience from an ambiguous brief. Utilising an iterative design process of research, concept development, prototyping, testing and consumer insights to design and deliver experiences that make people smile.
Full of ideas with excellent fast-paced concept development and hand sketching skills. First hand experience of mass manufacturing and production in China. Comprehensive understanding of development for cost. Excellent working knowledge of materials and processes.