moshi monsters

FROM ONLINE WORLD TO #1 TOY BRAND IN THE UK.

I was the lead Product Designer at Vivid Toy Group for the Moshi Monsters toy line.
Together with a team of marketeers, engineers, graphic designers, QA and a Far East Team we bought a digital world to life in to physical world with a range of collectables, plush, playsets, games and puzzles. Driving a collectable craze that culminated in Moshi Monsters, that became the UK's #1 Toy Property, of which the collectables sold over 45 million pieces alone. Building physical assets and stories which were also re-created in the digital world.

 
 

MOSHI TREEHOUSE

This is one of my proudest products, it won numerous awards, and became one of the best-selling playlets at the time in the UK. I lead the process from initial concept sketch, through technical drawings, sculpt direction and tool patterns through to production. 

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FIGURES

Translating well loved characters (Moshlings) from the digital world to the physical involved a huge amount of attention to detail, a great relationship with the licensor, and the ability to manage numerous products concurrently to meet series release dates. I still own a huge collection myself!

APP MONSTER

My first involvement in fusing digital and physical in one product was App Monster, bringing a plush toy to life with a digital interactive app,

 

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